The Leadsbrew Intel: Issue 5

Author

Akhil MK
May 22, 2023

Welcome to the Leadsbrew Intel Newsletter - Your agency’s weekly dose of curated opportunities from emerging startup brands. Also a warm welcome to the new subscribers who have joined us this week. Let's dive in!

1. Buzzer Media

Toronto

Industry: Broadcast Media Production and Distribution

News: Sports Streaming Startup Buzzer Raises Funds, Enters Talks With Leagues

Insights: Buzzer Media, a sports streaming startup, has raised $85 million in funding and is in talks with major sports leagues, including the NBA, NFL, and MLB, to provide personalized and real-time highlights to fans. The fresh capital will fund the new licensed offering, Powered by Buzzer, aiming to become the mobile "operating system for live sports." Management is in talks with potential partners and could benefit from strategic marketing efforts to help it reach its full potential.

Headcount: 51-200

2. Xapien

London, United Kingdom

Industry: Software Development

News: UK-based AI startup Xapien raises €5.1M to help automate online research

Insights: Xapien, a Dutch fintech startup that offers a platform for employee benefits and rewards, has raised €5.1 million ($5.7 million) in a seed funding round. The funding will be used to grow its team, accelerate product development, and expand into new verticals and markets in the US. Xapien's platform allows companies to offer personalized employee benefits such as wellness programs, insurance, and financial planning tool.

Headcount: 11-50

3. Inspect Point

New York, USA

Industry: Software Development

News: Albany Inno - Troy startup expanding team, products after $28 million investment

Insights: Inspect Point, a software startup that helps fire protection companies manage inspections and testing, has raised $3 million in growth equity funding to fuel its expansion. Their focus is on developing their software by integrating it with QuickBooks and local compliance tracking systems. This will streamline reporting and save time for customers. They also plan to expand their team, particularly in the payment collection area, to improve client service. If you have experience in B2B, you could pitch your services to help the company identify and secure partnerships that could accelerate its growth.

Headcount: 11-50

4. TransLoop

Illinois, United States

Industry: Transportation, Logistics, Supply Chain and Storage

News: Troy startup expanding team, products after $28 million investment

Troy, a digital freight network company, has not only moved to a new office in downtown Fort Lauderdale but has also announced plans to open offices in other regions, including Colorado. A marketing agency can help them in recruitment by developing an employer branding strategy, creating targeted recruitment campaigns, and leveraging social media platforms to attract top talent.

Headcount: 51-200

5. Scene Health

Brooklandville, MD, USA

Industry: Hospitals and Health Care

News: Baltimore digital health startup Scene Health raises $17.7 million in funding

Insights: The company mentions this round of funding will enable them to further accelerate its ability to serve Medicaid and Medicare managed care plans, public health departments, and clinical research organizations. Most importantly, it will help the company scale its platform to provide medication support to the millions of under-resourced people who struggle with chronic and infectious conditions.

Headcount: 51-200

6. Octane Coffee

Milwaukee, Wisconsin, United States

Industry: Food & Beverages

News: Wisconsin Startup Octane Coffee Debuts Fully Automated Drive-Through

Insights: There could be opportunities to pitch Octane Coffee on marketing and branding services to help promote their new fully-automated drive-through. The company has successfully streamlined its location launch checklist and has set plans in motion to open two to three additional corporate locations in the Milwaukee area. Simultaneously, it is actively pursuing opportunities for franchising and forging corporate partnerships to further expand its presence. Additionally, there could be opportunities to pitch on-site experience design services to help enhance the customer experience at the drive-through.

Headcount: 0-10

7.Viatu

Zug, Switzerland

Industry: Travel Arrangements

News: Swiss travel tech startup Viatu jets off with $1 million for its sustainable booking platform

Insights: Viatu's successful funding round of $1 million indicate their plans for growth and expansion. As mentioned in the article, “With this fresh funding, Viatu will finish building its direct booking system and launch the interface to its customers whilst continuously improving the functionality of the product based on customer experience and feedback.”

Headcount: 11-50

8. Cascade Health

Oregon, United States

Industry: Technology, Information and Internet

News: Seattle startup raises $2M to make healthcare pricing data more transparent – GeekWire

Insights: Seattle-based startup Cascade Health has raised $2 million to make healthcare pricing data more transparent.

Additionally, the article mentions that the startup's platform will provide consumers with information on the cost of medical procedures and treatments, which can help them make more informed decisions about their healthcare. This presents an opportunity for marketing services that can help the startup create targeted campaigns to reach consumers who are looking for more transparency in healthcare pricing.

Furthermore, the article notes that the startup plans to partner with healthcare providers and insurers to provide more comprehensive pricing data. This presents an opportunity for marketing services that can help the startup create partnerships and collaborations with these organizations, and promote the benefits of their platform to potential partners.

Headcount:

9.Telly

Praha, Czech Republic

Industry: Telecommunications

News: Telly Giving Away 500,000 Free Ad-Supported 55-Inch 4K TVs - Variety

Insights: Telly's focus on second-screen advertising indicates a need for marketing services that can help optimize and create engaging content for viewers' secondary devices. Their ad-supported model suggests they are looking for ways to monetize their platform. This presents an opportunity to pitch marketing services that specialize in ad monetization strategies, such as programmatic advertising, native advertising, or branded content, to maximize revenue generation.

Headcount: 51-200

10.GoWild

Louisville, Kentucky, USA

Industry: Technology, Information and Internet

News: Louisville-based GoWild launches spinoff social commerce startup

Insights: With the launch of a new social platform will likely be focused on attracting and retaining users on their new social media platform. As GoWild and Holler Commerce aim to grow their user base, influencer marketing can play a vital role.

Headcount: 11-50

11. Doublepoint

Helsinki, Finland

Industry: Information Technology & Services

News: With €3M, this Finnish startup turns smartwatches into next-gen gesture devices

Insights: As Doublepoint introduces their innovative smartwatch gesture technology, there is an opportunity to pitch marketing services focused on product launch strategies and brand awareness campaigns. The smartwatch gesture technology offers a unique value proposition. Pitch marketing services that specialize in content marketing and storytelling to effectively communicate the benefits and use cases of the technology. Develop compelling narratives, visuals, and videos that captivate audiences and demonstrate the capabilities of the product.

Headcount: 11-50

12. Nido Bio

Massachusetts, United States

Industry: Biotechnology Research

News: Neuroscience startup Nido Bio emerges with $109M - Boston Business Journal

Insights: With Nido Bio emerging as a neuroscience startup, there is an opportunity to pitch marketing services focused on brand development and positioning. Neuroscience conferences and industry events offer opportunities for Nido Bio to showcase their innovations and connect with key stakeholders. Offer marketing services to identify relevant conferences, secure speaking opportunities for Nido Bio's experts, and create engaging presentations that highlight their groundbreaking research and technologies.

Headcount: 11-50

13. Flexcar

Massachusetts, United States

Industry: Consumer Services

News: Car subscription startup expands in Massachusetts

Insights: Flexcar the car subscription startup has expanded to Massachusetts, which indicates a growing market for transportation services. This presents an opportunity for marketing services to help the company differentiate itself from competitors and reach a wider audience. Additionally, the company plans to partner with local businesses, which could benefit from marketing services to promote their partnership and attract new customers.

Headcount: 51-200

14. Ethernovia

California, United States

Industry: Motor Vehicle Manufacturing

News: Silicon Valley automotive ethernet chip startup Ethernovia raises $64 mln | Reuters

Insights: Ethernovia has raised $64 million in funding, which indicates that they are a growing company with the potential for expansion. This presents an opportunity for marketing services to help Ethernovia reach new customers and markets. Ethernovia is a startup in the automotive Ethernet chip industry, which is a highly competitive market. Marketing services can help Ethernovia differentiate themselves from their competitors and establish a strong brand identity.

Website: ethernovia.com

Headcount: 51-200

15.Ecospirits

Singapore, Singapore

Industry: Technology, Information and Internet

News: Pernod Ricard Takes Stake In Technology Startup ecoSPIRITS | ESM Magazine

Insights: Pernod Ricard's investment in EcoSpirits signifies the recognition and interest of a prominent company in the alcoholic beverage industry. This signals the need for marketing services to leverage this partnership and promote EcoSpirits' technology and solutions to a wider audience.

Sustainable technology focus: The article highlights EcoSpirits as a technology startup focused on sustainable packaging and dispensing solutions for alcoholic beverages. This presents an opportunity to pitch marketing services that effectively communicate the environmental benefits, cost savings, and brand value associated with EcoSpirits' technology.

Headcount: 11-50

16.Clara

Sao Paulo, Brazil

Industry: Financial Services

News: Legal tech startup Clara receives investment from global innovation platform, Plug and Play

Insights: Legal tech startup Clara receiving investment from global innovation platform Plug and Play is a signal that the company is expanding and looking to grow its customer base. This presents an opportunity to pitch marketing services to help Clara reach new customers and increase brand awareness. Additionally, the article mentions that Clara is focused on providing legal services to small and medium-sized businesses, which could be a target market for marketing services such as social media advertising and email marketing campaigns. Overall, the investment in Clara suggests that the company is poised for growth and could benefit from strategic marketing efforts.

Website: clara.es

Headcount: 201-500

17.Sticky

London, United Kingdom

Industry: Software Development

News: UK retail technology startup Sticky raises £1.5m to help customers see physical space as an asset

Insights: Sticky's successful funding round of $15 million highlights investor interest and confidence in their business model. This signals the need for marketing services to leverage the funding and create market awareness for Sticky's retail technology solutions. Sticky aims to help customers see physical space as an asset, implying a shift in the way retailers perceive and utilize their brick-and-mortar stores. Marketing services can assist in developing messaging and campaigns that highlight the potential of physical retail spaces as valuable assets and emphasize Sticky's role in enabling this transformation.

Website: sticky.io

Headcount: 0-10

18.AudioShake

San Francisco, California, USA

Industry: Technology, Information and Internet

News: San Francisco music tech startup Audioshake doubles funding - Bizwomen

Insights: AudioShake's successful doubling of funding demonstrates investor confidence in their business model and growth potential. This signals the need for marketing services to leverage the increased funding and generate market awareness for AudioShake's music tech solutions. Marketing services can assist in developing market entry strategies, identifying target segments within the music industry, and positioning AudioShake as a leading provider of music technology solutions. Marketing services can help AudioShake establish thought leadership in the music tech industry. This can be achieved through content marketing initiatives, industry collaborations, or participation in relevant events and conferences.

Website: audioshake.ai

Headcount: 11-50

19. Glowforge

Washington, United States

Industry: Computers and Electronics Manufacturing

News: 3D laser printer startup Glowforge lands $20M to boost product development, grow subscriptions

Insights: The 3D laser printer startup, Glowforge, which has raised $20 million to boost product development and grow subscriptions. This signals an opportunity for marketing services to help Glowforge increase its customer base and subscriptions. The CEO has also mentioned their plans to convert Glowforge customers into paid subscribers without paywalling any services that were free initially.

Website: glowforge.com

Headcount: 51-200

20. Carbonbuilt

California, United States

Industry: Wholesale Building Materials

News: Low-Carbon Concrete Startup Takes Leap to Commercial Production

Insights: Carbonbuilt, a low-carbon concrete startup that has taken a leap to commercial production.

Since they received funding from investors, which suggests that they may have a budget for marketing and advertising. The startup is targeting the construction industry, which is a highly competitive market. Marketing services can help the company differentiate itself from competitors and position itself as a leader in the low-carbon concrete space.

Headcount: 11-50

The End

😎 The Leadsbrew Intel is curated by Akhil and emailed every Monday.

🔍 All the companies curated are based on online signals and may not turn out to be leads. You have to do your own research if these are a fit for your agency. That being said, I'm always working on making this better by tracking a variety of signals and data points, including social media activity, industry trends, and funding information. Feel free to write back to this email for any feedback.